Mor Sela
Founder & engineering leader with cross-stage product and engineering experience, twice acquired. Building something new in San Francisco.
Founder, stealth startup · San Francisco, California
Mor Sela is an engineering leader in San Francisco. He is currently building something new, still in stealth. Before that he was Head of Engineering, Insights at Miro, which he joined when Miro acquired Cardinal (YC W23) — the AI-powered product backlog he co-founded and led as CTO. Before founding Cardinal he was Sr. Director of Engineering at Epic Games, the maker of Fortnite and Unreal Engine, which he joined through its acquisition of Houseparty, where he ran mobile engineering. Earlier he was an Engineer in Residence at Aleph VC, Director of R&D at Docady, and a special projects manager and team leader in the Israeli military's Unit 8200.
Career
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Stealth
Early days on something new in San Francisco. Too early to name; not too early to talk — especially if you're the founding-engineer type.
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Miro
Joined through the acquisition, then ran the group that turned Cardinal into Miro Insights.
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Cardinal (YC W23)
Co-founded and led as CTO. Built an AI product backlog, took it through YC W23, and sold it to Miro sixteen months in.
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Epic Games
Senior Director of Engineering through the Fortnite years, after Epic bought Houseparty.
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Houseparty
Ran mobile engineering for the group video app teenagers lived in. Epic bought it.
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Aleph VC
Engineer in residence at an early-stage fund — a short season looking at companies from the other side of the table.
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Docady
Directed R&D for an app that organized the documents every family loses.
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IDF · Unit 8200
Special projects in Israel's signals-intelligence unit.
Side projects
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mcptop
A leaderboard of every Claude, ChatGPT and Cursor connector — thousands of them — re-ranked every day: who is climbing, who just arrived, who is gone.
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RenewHound
Passports, licenses, policies and warranties on one household timeline, going amber and then red as they come due. No account, no server: it all stays on your device.
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sixmonthrule
Dozens of countries turn you away if your passport expires within six months of arrival. Check yours against 150+ destinations before the check-in desk does.
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Belt Control
Start, stop and set the speed of a KingSmith or WalkingPad treadmill from a browser tab, over Bluetooth. No phone app, no account, nothing to install.
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Micro Badling
Shepherds a whole badling of Microduck robots at once over Web Bluetooth — Wi-Fi, firmware, live health — straight from Chrome, nothing to install. No robot? Hatch a simulated duck.
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Weathergage
Opens a competitor's app every week like a patient analyst — features turned on quietly, new prices, new integrations — and sends a short brief where every claim names its source. In private beta.
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Flat white vs cappuccino
A scrolling story of the moment the two drinks part ways: the same doppio, the same jug of milk, stretched into silk or whipped into foam. The short answer is mostly the milk.
Elsewhere
About this page
morsela.co is a personal site drawn as an isometric studio that builds itself over time: the page opens on a blueprint in 2007 and every chapter of Mor's career is an object that is drawn in as line work and rendered solid the year it happened — Miro is a whiteboard covered in stickies, Cardinal its logo propped on the desk, Epic Games a TV paused mid-match, Houseparty a phone on the coffee table mid group call, a ledge of records over the TV holds the side projects, and a shelf of notes the writing. A scrubber under the room rewinds the clock. This page lists the same career in plain text, so people without JavaScript — and the agents that read the web — get it too.
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